After Sony was with games like God of War and Horizon: Zero Dawn’s big success on PC platforms like Steam could celebrate, this market is now evidently expanded. A newly incorporated job advertisement makes noisy.
Sony shines on the PC market
Sony has succeeded in successfully in the PC market for several years and has enormously successfully marketed platforms like Steam ** its previous PS4 hits. God of War, Days Gone and other ports mutated immediately to topsellers. Later this year is still the Uncharted: Legacy of Thieves Collection appear and fans have been screaming for a PC port for Bloodborne for years.
The Publishing label founded by Sony’s 2021 for the PC is pretty good. And as a new job listing shows, Sony will continue to follow and even expand the PC strategy in the future. Because the company is looking for a senior director for the planning and strategy of the PC market. (Source: Sony Interactive Entertainment)
The different tasks in the job description make clear: Sony wants growth in this area .
PS5 games soon at the same time on Steam & Co.?
So far, the Publisher is content with the porting of successful blockbusters of the PS4 . But with a look at the future, the Arsenal will be used up quickly at already existing games.
A logical next step could be the simultaneous publication of new games on the consoles as well as PC via Steam, Epic and other platforms.
Sony has been held at an exclusive strategy for years, but the industry developments show where the trend goes: Game fun on all platforms . Microsoft as a strong competitor makes it before and the Japanese company must meet the new challenges of the market.
With the renewal of the PS-Plus subscription, a first step is done and the further opening in the direction of PC completes the upswing.
If Sony decides on the PC for brand new releases, the choice of platform should also play a major role. The job description is talking about working with market sizes such as Steam and Epic Games. But in the distant future might be a marketing via the own PSN for the PC.
Which concrete strategy Sony persecutes in the end will show. Of course we keep you up to date on all developments.
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